Sony Ericsson

Friday, June 6, 2008

Review of GSM/UMTS-smartphone Nokia 6210 Navigator

Mobile-review have posted their review of the Nokia 6210 Navigator. Here is the final impression.

Impressions
Call quality was never an issue with the 6210 Navigator, as it easily lived up to our expectations of a Nokia-branded phone. Ring tones sounded quite loud thanks to the handsets dual speakers. Surprisingly, we found the 6210s vibro alert to be very shrill.

The 6210 Navigator is set to land this August with the price tag of 300 Euro, which includes a pre-pair license for pedestrian and in-car navigation (accounts for 50 Euros or so). Obviously, the maker gets it at a lower rate.

How does the 6210 fare as a portable Navigator? Quite well it has no crucial failings, but its no different from the rest of S60-powered devices either (bar the on-screen compass, which is a quite useless trinket that will keep you entertained for 5-10 minutes at best). Will Nokia be able to sell it in droves and bring it into the mainstream? For this to happen a lot of things have to click in and align the right fashion, plus it will do only for some specific markets, where navigation-savvy handsets are all the rage, and the 6210 will look appropriate in terms of price-quality (again we stumble upon the all-in-one device dilemma). However it wont work out on most market (including CIS countries), since there is still only a very thin layer of people who do realize what navigation is all about; the truth is, this market isnt mature enough. Meanwhile those few savvy users will rather prefer top-of-the-line NSeries solutions or the upcoming ESeries devices. At the end of the day there is no way-out for the 6210 Navigator while this phone aims at the mainstream, there is just no market for it to flourish on. The interesting thing, though, is that its exactly the same story as what we witnessed with the Nokia 6110 Navigator, basically the same hurdles killed the sales of Nokias first navigation-centric solution. It seems as if the manufacturer is waiting for the market to explode and come to love smartphones of this breed, so that theyll happen to have an affordable mass-market device on offer at the right time. As far as my opinion goes, I see no compelling argument for buying the Nokia 6210 Navigator right now. It doesnt differ from older offerings in terms of navigations, for they can be upgraded with the latest version of Nokia maps too, and sure loses to the makers latest and greatest FP2-equipped handsets.

Thursday, June 5, 2008

New Sony Ericsson candy bar leaked

Finally, a leak of a new device (asides from Paris and beibei). However...it seems to be of a low end candy bar (with a tiny screen and hence not very exciting. I am guessing that this will also be announced on the 17th.

source

Wednesday, June 4, 2008

Nokia expands advertising network with mobile content site "MOSH"

Nokia service enables advertisers to target mobile content users

Espoo, Finland - MOSH (http://mosh.nokia.com), a mobile and online content consumption, creation and sharing service, has joined the Nokia Media Network, and now offers advertisers the opportunity to reach customers around the globe who are downloading original mobile content. The Nokia Media Network provides reach to more than 100 million consumers around the globe through advertising on blue-chip mobile publishers, operator partners and Nokia properties.

"We are committed to expanding the Nokia Media Network, which is growing rapidly in both reach and quality, so we can drive greater results for our brand advertisers," said Mike Baker, vice president and head of Nokia Interactive Advertising. "The MOSH audience, comprised of the heaviest users of mobile content around the world, is particularly desirable to many of our top advertisers."

MOSH has launched its "Spotlight" program, a 'paid placement' advertising initiative, where advertisements are Spotlight-branded and placed above all organic browse, search and contextual placements. Spotlight gives brands and mobile content companies the opportunity for promotion with highlighted placements for their content. Spotlight content is always front and center for all MOSH users to see, and, as MOSH is seamlessly integrated between Web and mobile, so too are the Spotlight campaigns, including banner ads for both the mobile and traditional Internet.

The feature has already proven to be a great success for its initial customers. Vringo, a U.S.-based video sharing community that allows consumers to find, create and share video ringtones, was a launch partner in the Spotlight program. Since signing up as a Spotlight partner in early May, Vringo's downloads have increased by over 100 percent.

"Vringo is thrilled with the way the MOSH user community has embraced our application," said Andrew Perlman, Vringo general manager and SVP of content and community. "The additional visibility the Spotlight program provides has helped us gain additional exposure and users on a scale that has exceeded our expectations."

BLUE LION mobile, a Germany-based developer of interactive mobile applications, was both an early uploader to MOSH as well as partner in the Spotlight Program with BLUE LION's mobile software, "qeep." Qeep is a Java-based multilayered mobile social networking application that includes free messaging, photo blogging and multiplayer gaming. Since signing up as a Spotlight partner in early May, downloads of qeep have increased by over 95 percent.

"We are very happy that qeep has been a pioneer of the Spotlight Program," said Christian Schulte, co-founder and managing director of BLUE LION mobile. "Thanks to MOSH, downloads of Qeep have escalated significantly. We will therefore be expanding our participation in the Spotlight program."

Additionally, Universal Pictures will be launching a Spotlight campaign in promotion of the studio's new film, "Wanted."

A completely open platform, MOSH connects content creators ready to upload and showcase original content (applications, games, graphics and themes) with a global community of consumers who are looking for it. For more information: http://mosh.nokia.com or http://mosh.nokia.com/spotlight.

Nokia Interactive Advertising provides brands with all they need to connect with and engage the mobile consumer, including the following:
- The Nokia Media Network, which provides reach to millions of mobile Internet users through advertising on blue-chip mobile publishers, operator partners and Nokia services.
- Nokia Interactive Solutions, which creates end-to-end, high-performance mobile experiences for brands and their customers.

Tuesday, June 3, 2008

Motorola to set up first global WiMAX IOT in Taiwan

Motorola will soon set up its first WiMAX IOT (interoperability testing) center worldwide in Taiwan, fulfilling the commitment of an MOU it signed with Taiwan's Ministry of Economic Affairs (MOEA) in October 2007 aimed at helping foster the development of the WiMAX industry in Taiwan, said Simon Liang, president of Asia Pacific at Motorola, recently in Taipei.

With the establishment of the IOT, Motorola aims to build up a WiMAX ecosystem alongside with Taiwan-based companies to develop related products for notebooks, handsets, CPE (customer premise equipment) products and LCD panels for international markets, Liang stated.

Leveraging the well-established PC and handset ecosystems in Taiwan, Motorola can cooperate with Taiwan makers to develop external WiMAX network cards, GSM/WiMAX dual-mode handsets, VoIP handsets and other WiMAX CPE products, Liang explained.

Motorola has lead other vendors in the global WiMAX market by securing a total of 19 WiMAX contracts from WiMAX operators in 16 countries around the globe, Liang claimed.

Asked if Motorola has plans to commit equity investment in Taiwan's licensed WiMAX operators, Liang said that Motorola's investment in WiMAX operators may conflict with the role of equipment supplier that the company has been playing.

Motorola's investment in Clearwire in the US is an exception which was aimed at boosting the development of an emerging industry at its early stage, Liang explained.

source

Monday, June 2, 2008

Nokia 7610 and 7510 Supernova

Nokia 7510 Supernova specifications:
- clamshell form factor (auto opens)
- weighs 124 grams
- measures 92x46x17 mm (volume = 63cm)
- main QVGA 16 million color display
- external monochrome 128x160 display (hidden when not in use)
- guad band GSM / EDGE
- built in 27 MB of memory
- microSD support (comes bundled with 512 MB card)
- S40 (with active themes)
- 2 mega pixel (non AF) camera with LED flash and 4x digital zoom
- QCIF video recording at 15 FPS
- OSS internet browser
- bluetooth 2.0
- FM radio with RDS
- 2.5 mm jack
- Xpress on covers
- 3 day standby time
- 300 hours talk time

Nokia 7610 Supernova specifications:
- slider form factor
- measures 98x48x15 mm (volume = 63cm)
- weighs 99 grams
- QVGA 16 million color display
- 5.4 days standby time
- 300 hours talk time
- 64 MB of built in memory
- microSD support
- S40 3rd edition
- quad band GSM / EDGE
- 3.2 mega pixel AF camera with LED flash and 8x digital zoom
- VGA 30 FPS video recording
- bluetooth 2.0
- FM radio with RDS